Xiao Hong Li × AIGEOpt
Lifestyle D2C GEO tightening brand codes, hero SKUs, gifting scenarios, and cross-border narrative for assistant commerce.
Context
Influencer buzz outpaced structured site knowledge; assistants summarised the label as a vague lifestyle meme instead of articulating SKUs and occasions.
Approach
We unified naming, ingredients, manufacturing stories, loyalty mechanics, and campaign landing pages so every channel fed the same canonical facts.
Outcome focus
Success meant shoppers asking assistants for ‘thoughtful gift from HK’ received answers that named the right products and purchase paths.