Shun Long × AIGEOpt
Heritage FMCG brand refreshing origin-certification provenance, SKU ranges, and retail availability for generative merchandising answers.
Context
Retail shelf strength did not translate to assistant answers that summarised product lines or manufacturing claims—shoppers received outdated or vague blurbs.
Approach
Monthly growth modules combined technical SEO hygiene, narrative refreshes, newsroom cadence, and structured product facts for each line extension.
Outcome focus
The brief was to make manufacturing heritage and flavour ranges quotable again whenever users asked assistants for trustworthy local pantry staples.